La vera Porchetta

After 10 years in business, Porchetta needed a slightly different look. Moving away from its overly handcrafted aesthetic and towards something more vintage and fun.

The little pig, which previously had no eyes, now does. Along with a thicker, more irregular font to convey this more playful idea, and using Copperplate to maintain a serious and "old-fashioned" feel.

From absolute black and white, we went to Moonless Night and Floral White, incorporating PNG images of the products into the artwork and an aged texture to complement it.