Yupi

Yupi underwent a rebranding process to align its visual identity with the true positioning of the brand. The goal was to translate, through design, the main pillars that define Yupi: sophistication, technology, and approachability.

The new identity reflects a modern, reliable, and human brand that combines innovation and a genuine connection with its audience. Each visual element was designed to convey this essence, strengthening Yupi's recognition and presence in the market.